Moral change and the purchase-sale relationship: Critical analysis of Swiss and German companies

Authors

  • Marco Schmaeh Prof. Dr.
  • Allessandro Siblio ESB Business School, Reutlingen, Germany
  • Patrick Höra ESB Business School, Reutlingen, Germany
  • Jessica Sager ESB Business School, Reutlingen, Germany
  • Leon Winter ESB Business School, Reutlingen, Germany
  • Benjamin Schwegler ESB Business School, Reutlingen, Germany

DOI:

https://doi.org/10.47742/ijbssr.v3n12p2

Keywords:

Moral change, purchase, B2B-sales, negotiation, Germany, Switzerland

Abstract

This study examines the awareness and causes of moral change from the economic perspective in Germany and Switzerland. Based on an analysis of value research to date and interviews with experts in B2B sales, the manifestations of moral change are critically examined and recommendations for action are derived on an employee-specific and company-wide level.

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References

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Published

2022-12-31

How to Cite

[1]
Schmaeh, M., Allessandro Siblio, Patrick Höra, Jessica Sager, Leon Winter and Benjamin Schwegler 2022. Moral change and the purchase-sale relationship: Critical analysis of Swiss and German companies. International Journal of Business and Social Science Research. 3, 12 (Dec. 2022), 9–14. DOI:https://doi.org/10.47742/ijbssr.v3n12p2.