DUONG QUANG TRUNG; TRAN T.M. THU; NGUYEN L.M. HIEN. Persuasive techniques in out-of-home advertising: A comparative study. International Journal of Business and Social Science Research, [S. l.], v. 6, n. 5, p. 1–16, 2025. DOI: 10.47742/ijbssr.v6n5p1. Disponível em: https://ijbssrnet.com/index.php/ijbssr/article/view/230. Acesso em: 18 jul. 2025.