Pham Van Tuan, PhD, Nguyen Minh Ha, Bui Duy Hiep, Nguyen Quang Huy, Tran Thi Ngoc Mai and Pham Mai Phuong 2022. The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG (Fast moving consumer goods) sector in Hanoi city. International Journal of Business and Social Science Research. 3, 4 (Apr. 2022), 16–24. DOI:https://doi.org/10.47742/ijbssr.v3n4p3.